Every year on 15th June, the nation comes together to recognise the great variety of beers produced in this country but, with pubs, restaurants and other hospitality venues currently closed, this years’ Beer Day Britain is set to go ahead as a virtual celebration.
Breweries, bottle shops and taprooms will be joined by pub owners and other hospitality venues, currently preparing for the end of lockdown, in marking the occasion and beer fans across the country are being invited to join in with a glass of their favourite beer.
Jane Peyton, beer sommelier, writer and instigator of Beer Day Britain is expecting many breweries and pubs to host on-line events and join the breweries and social groups that have already confirmed pub quizzes, activities in virtual pubs, and beer tasting sessions leading up to the annual National Cheers To Beer at 7pm.
Confirming the virtual plans, Jane said “We cannot have the usual Beer Day Britain party in the pub this year, but we can still meet on-line to celebrate our national drink and never has it been more important to unite with a drink of beer and to say Cheers to Beer.”
The National Cheers to Beer entails raising a glass, saying ‘Cheers To Beer’ and then posting a social media message using the hashtag #CheersToBeer. The celebrations, led by the toast, have trended on Twitter for the last five years and Jane is hoping to make it six in a row.
“The public have been so supportive of their local breweries during lockdown and Beer Day Britain is a good opportunity to celebrate the love they have for their favourite beers. But it is also a chance for pubs to get involved and remind everyone of the warm welcome and unique atmosphere that awaits when they can reopen to serve that much longed-for pint.
“We’ve seen reports that online and supermarket beer sales have risen whilst we’ve been unable to visit the pub and many people have been enjoying their favourite beer at home, or maybe trying some new ones including the growing range of low and no alcohol beers” continued Jane. “Beer Day Britain gives us the chance to join together over our shared love of a beer, recognise the hard work that brewers put in around the country and look forward to when we can be together again and meet for a catch up in our local pub.
Anyone who wants to support their local brewery by ordering beer to celebrate Beer Day Britain at home can visit www.brew2you.co.uk to find brewers near them offering a collection or delivery service.”
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