YANKEE CANDLE® BRINGS BACK FOND REMINDERS OF FAVOURITE FRAGRANCES
NEW PUBLIC VOTING CAMPAIGN – Campaign will see the return of eight favourite fragrances from years gone-by, all chosen by fans
What are your Yankee Candle Favourites? Yes, Yankee Candle® is helping evoke memories of the past, inviting the nation to cast their minds back and submit the most thrilling vote this year, giving the public the chance to decide which fragrances from the past will be re-introduced in 2021.
From long walks along the coast, feet trailing through the lapping waves, to the memory of freshly-squeezed lemonade enjoyed at grandma’s table, Yankee Candle® is helping the nation recreate fond moments with its soon-to-launch range of nostalgic fragrances.
The campaign – Chosen By You – will see the nation vote between 12 of the most-loved Yankee Candle® fragrances, with each individual vote whittling the options down to just eight, set for launch in summer and winter 2021.
For those with a special spot for something citrussy or who favour florals, the new collection is entirely decided by Yankee Candle® fans from across UK, who can click and cast for their chosen candle on the dedicated voting landing page.
The first round of voting, which runs from May 20th – June 10thwill see four favourites returning from eight summer-inspired candles, including:• Beach Walk – Refreshing scents of salt water and sea musk warmed with sunny notes of tangerine and orange blossom• Beautiful Day – Enchanting mix of sunny fruits, pretty flowers and spicy herbs notes• Pink Lady Slipper – Fragrances of a wonderfully soft and sweet spring bouquet, reminiscent of lovely rose petals, jasmine and violets• Tutti Frutti – The scents of sweet candy aroma of a cherry, raspberry, strawberry and lemon whirly pop• Vanilla Sandalwood – The scents of luxurious warmth of fine aromatic sandalwood and rich, comforting vanilla• Sparkling Lemon – Fragrances of effervescent sweet Meyer Lemon with notes of zesty lime and bergamot orange
The second round of voting, taking place between August 31st– September 18th, includes six warm and wintry fragrances for the nation to choose from, including:• Almond Cookie – Still warm from the oven…fragrances of rich almonds and buttery vanilla baked in an irresistibly luscious treat• Autumn Leaves – Notes of a vibrant medley of birch and maple leaves with pomegranate, juniper berry and orange blossom• Cherries on Snow – Scents of an enchanted, sparkling blend of bright, juicy cherries with sweet almonds and an icy freshness• North Pole – What holiday dreams are made of…fragrances of a sweet blend of icy cool mint and sugary rich vanilla cream• Eggnog – Toast the holiday spirit with notes of a rich, creamy classic laced with rum and spiced with nutmeg • Fall Festival – Notes of a luscious autumn medley of brown sugar, cinnamon, nutmeg, cocoa, maple, walnut, citrus and caramel
Hannah Jenkins, EMEA Director of Marketing, comments: “Certain scents often evoke vivid memories of the past, of moments we cherish brought back to life. We want customers to think back to fragrances they’ve missed and help us decide which ones to bring back – from light and floral to sweet and aromatic options.”
To vote for the spring/summer fragrances, visit: www.yankeecandle.co.uk/returning-favourites and bring back your Yankee Candle Favourites.
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