A NORTH EAST craft brewery has taken its latest creation to heart, with plans to support a leading regional charity.
Anarchy Brewery Co – based at Benfield Business Park, Newcastle – has launched Placebo Effect, its first low alcohol beer which is less than 0.5%.
And to mark its launch it has teamed up with heart health charity, Red Sky Foundation, with a donation from each can sold going to the organisation.
Each can of Placebo Effect will feature the Red Sky logo and the hope it that people will get behind the beer and help the charity.
Red Sky Foundation has raised more than £2m to support children and adults in need of cardiac care, which has been spent on buying life-saving equipment for the NHS along with placing defibrillators in key locations around the region.
And it can now add Anarchy Brew Co to its list of recipients, with the brewery and tap room now having installed the life-saving piece of kit.
“We are delighted to be able to work with Red Sky Foundation and support the amazing work it does,” said Dawn Miles from Anarchy Brew Co.
“They are the perfect partner for Placebo Effect, which is the ideal option for anyone wanting great tasting beer but with lower alcohol.
“It is a huge asset for us – as a popular venue as well as a brewery – to have a defibrillator on site and to have had the training which Red Sky Foundation provides so our team knows how to use it.”
Sergio Pettruci, Founder of Red Sky Foundation said that he was “delighted our latest partnership with Anarchy Brewery is being celebrated with the launch of a specially crafted low alcohol beer.
“The collaboration will help us raise awareness and vital funds for our mission to save lives, fight heart disease across the region and it will help us fund more projects making a positive impact on cardiac health.
“I’m really looking forward to seeing Placebo Effect on sale in shops and being served in bars being enjoyed by drinkers knowingly supporting Red Sky Foundation.”
For further details about Red Sky Foundation visit redskyfoundation.com
Placebo Effect is the latest innovation from Anarchy Brew Co, which offers a range of IPAs, brown ale, stout and blond ale.
The brewery is involved in a range of collaborations, which includes one with performer Andrew Cushin, which has been launched to coincide with the launch of his new album.
L.I.F.E (Love is for Everyone) – which is also the name of the beer – features the album artwork on the can, as well as a QR code from which his music can be ordered.
Other Anarchy Brew Co innovations include Wor Beer, a light pale ale which currently pays tribute to NUFC’s Carabao Cup and beers with unique names such as Cheat Code, Cult Leader and Skinny Dipa.
As well as being sold in cans, the beers are stocked in a range of bars, restaurants and pubs around the region.
For further details or to order visit www.anarchybrewco.com