LEADING MIXER BRAND ARTISAN DRINKS ADD SOME COLOUR
A LEADING MIXER brand has come up with a colourful way to help people achieve some piece of mind during the current Covid-19 crisis, as part of its own rainbow campaign.
The Artisan Drinks Company is renowned for its unique, natural mixer range and for its eye-catching and distinctive branding, with each of the company’s mixers labelled with its own character, created for Artisan by top artist, Alan Walsh.
And now the company has turned its branding into the Artisan Drinks Company Home Colouring Book, which adults and children can get for free.
Alan has created a mono version so that people under lockdown can print them out or download them and colour them in digitally, or they can email the company to get the colouring book sent to them.
Colouring has been proven to have a huge range of beneficial effects, in particular in calming down the amygdala – the part of the brain which controls fear.
Some psychologists say it is an excellent alternative to meditation and helps people relax, vital at a time when people may be suffering from anxiety.
“Our branding is very different and really stands out,” said Steve Cooper, CEO of The Artisan Drinks Company.
“Each of our seven mixer has a really distinctive look and we felt that people would enjoy an activity that both adults and children could take part in.”
As an added incentive, people are being to share their artwork via Artisan’s social media channels at @artisandrinksco, with the best versions winning an Artisan gift pack.
Anyone who wants the colouring book sent to them free of charge just needs to email firstname.lastname@example.org.
“This is a difficult time for everyone and we hope that we are giving everyone the opportunity to take part in a fun activity which can actually have some benefits,” said Steve.
The Artisan Drinks Company’s current range include seven premium mixers – their Classic London Tonic, Skinny London Tonic, Violet Blossom Tonic, Pink Citrus Tonic, Agave Lemon Tonic, Barrel Smoked Cola and their most recent addition – Fiery Ginger Beer.
For further information visit www.artisandrinks.com
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