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Neuron launch Summer of Safe Riding Campaign in Newcastle

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Neuron launch Summer of Safe Riding Campaign in Newcastle

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Neuron launch Summer of Safe Riding Campaign in Newcastle

Neuron, RoSPA and Newcastle City Council team up to launch Summer of Safe Riding Campaign

  • As Newcastle prepares for the summer holidays and the further easing of COVID restrictions, Neuron and Newcastle City Council are taking the opportunity to remind riders of safe riding rules
  • Neuron’s e-scooters are packed with safety features including: geofencing control, integrated helmets, a 999 emergency button, voice guidance and topple detection, and “Follow my Ride”
  • Neuron also highlights their “Helmet Selfie” feature which incentivises riders to protect themselves with a safety helmet, despite the fact they are not mandatory
  • Neuron’s Safety Ambassadors will be running and attending a number of local events this summer to further encourage safe riding 

Newcastle, 20 July, 2021 – As the summer holidays start and further COVID restrictions are lifted, more people are expected to be visiting Newcastle over the coming weeks for day trips and staycations. Neuron, in partnership with Newcastle City Council and safety charity RoSPA, are launching a new Summer of Safe Riding Campaign reminding riders of how to stay safe and ride responsibly as they make the most of the summer months.

E-scooters are a great option for getting around on a day out in Newcastle, allowing people to ditch the car and explore the city in a fun and sustainable way. But it is important that riders are aware of the riding rules and are using the e-scooters responsibly. 

Although kids will be on their summer holidays, Neuron urges parents not to let them use the e-scooters or ride in tandem on the front of an adult’s e-scooter. Clearly laid out in the riding rules is the requirement for users to be 18 years old, hold a provisional or full driving licence, and that only one person is allowed per e-scooter.

To help everyone else enjoy summer safely, riders should always park responsibly to ensure they don’t block or obstruct the pavements. In order to encourage safe parking, Neuron has refined the parking areas in the city to ensure they are best located to balance responsible parking and convenient access. In addition, Neuron is incentivising safe parking at designated parking spots throughout Newcastle by offering 30p discounts and placing visual markers on the ground in these locations.

Neuron has also customised the end trip parking checklist to be relevant to the narrow pavements of Newcastle residential neighbourhoods. Following consultation with Newcastle’s Disability Forum, the Neuron app prompts users “to park their scooters parallel to the kerb, and with consideration for other pavement users including the partially sighted”.  

No one should ride an e-scooter while under the influence of alcohol. Riders need to be aware that the police can enforce these rules too and if they break the law there’s a real prospect of criminal prosecution and, if applicable, penalty points on their driving licences. 

Over 28% of e-scooter injuries involve head and neck injuries and one of the easiest ways to stay safe this summer is to always make sure you wear a helmet. Neuron’s safety-first e-scooters have the world’s first app-controlled Helmet Lock which secures a safety helmet to the e-scooter, electronically releasing it to use at the start of their booking. Riders should always use the helmets provided. Other safety features include “Follow My Ride” which allows riders to share their trip with friends and family in real time for added safety and peace of mind; and a 999 emergency button which can tell if someone has had a fall, then help them call the emergency services.

In order to reinforce the safe riding rules, Neuron will be present at a number of events taking place in Newcastle this summer. This includes the Active Travel Roadshow events taking place on 26 & 27 July in Exhibition Park in Newcastle. Neuron is encouraging members of the public to come along to the events to introduce you to the e-scooters and Neuron’s safe riding rules.

At the events, members of the public will have the opportunity to complete a safety course which has been co-created by Neuron and RoSPA. Completing the course ensures that riders have the knowledge and confidence to ride Neuron’s e-scooters safely. Individuals who complete the course will also be offered £1 credit off their next trip. 

Neuron’s dedicated safety team continue to ensure the e-scooters are safe and sanitised.  They are armed with hospital-grade disinfectant to keep the e-scooters and helmets completely clean and germ-free. 

George Symes, Expansion Manager at Neuron Mobility, said: “ Neuron’s e-scooters provide a safe, socially-distanced and environmentally friendly transport option in Newcastle. As the summer holidays kick in, we want to ensure that riders continue to use the e-scooters safely and responsibly and so will be taking the opportunity to remind them of our rules and safety guidelines. We have a very low rate of e-scooter incidents across the cities we operate in and we want people to be enjoying the extra freedom with friends and family, not taking trips to the hospital.” 

Nathan Davies, Executive Head of Policy and Portfolio at the Royal Society for the Prevention of Accidents (RoSPA) said: “E-scooters are a safe and socially-distanced transport option, and they will provide a great way to get around Newcastle this summer.”

“As we reach the summer holidays and a further relaxation of the COVID rules, it is important that riders are educated on the rules of the road, including how to ride safely and responsibly. All Neuron e-scooters come with a helmet and we urge riders to use these at all times and to follow the basic safety rules and tips. Furthermore, users are reminded that riding dangerously, or while under the influence of alcohol is illegal. It is also important to remember that Neuron’s riding rules clearly state that users need to be 18 years of age and hold a provisional or full driving licence.”

A spokesperson for Newcastle City Council said: “With the summer holidays approaching we are reminding everyone of the need to follow the safe riding rules when using the Neuron e-scooters to get around the city. In particular we ask people to remember that the e-scooters should not be used by children and should always be ridden and parked in a safe and responsible manner.

“National Covid restrictions are easing, but with case rates currently high in Newcastle and the wider region, we are urging everyone to be cautious and considerate of others by continuing to keep hands clean and wear face coverings when using e-scooters and travelling on public transport.” 

Neuron’s Riding Rules and Safety Tips:

  • Riders must be 18 years old and above 
  • Must have provisional or full driving license 
  • No riding on pavements 
  • Helmets are not mandatory but their use is strongly recommended 
  • One rider per e-scooter 
  • Keep a safe distance from pedestrians
  • Do not ride under the influence of alcohol or other substances 
  • Be aware and remove earphones
  • Keep both hands on the handlebars
  • Maintain a safe distance from other vehicles particularly when turning 
  • Park responsibly and don’t cause an obstruction

Please note, failure to adhere to the rules may result in Police prosecution as well as points on, or a loss of a rider’s driving licence altogether. 

Should anyone see any rider breaking these rules, please report the exact time, location and licence plate number to our 24/7 customer service centre. 


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