North East jewellery brand Weezy Pop is opening a six-month pop-up at Baltic Centre for Contemporary Art, following the success of its exclusive five-piece collaboration with Baltic and launch party earlier this summer.
To celebrate, the Weezy Pop x Baltic Pop-Up will begin with a public launch event on Saturday 17 October, from 12pm to 4pm.
The event will mark the official launch of the brand’s new app, the unveiling of its North East Icons Collection and the return of Weezy Pop’s popular Personalisation Pop-Up, where visitors can create and customise their own jewellery.
Guests can also enjoy music, prosecco, sweet treats, Spin to Win prizes and a special competition celebrating the launch of the app.
More than a shopping app, the new Weezy Pop app is part digital jewellery box and part Collector’s Club. Customers can build and view their personal Weezy Pop collection, claim their jewellery, sync previous online purchases, create wishlists and share them with friends and family.
Designed around the collectable nature of Weezy Pop’s interchangeable jewellery, the app brings the physical and digital sides of the brand together in one colourful space. It gives customers a dedicated place to keep track of the pieces they own, discover new designs and build their collection over time.
The launch will also introduce the new North East Icons Collection, celebrating recognisable people, places and cultural moments from across the region.
Louise Cowley, founder of Weezy Pop, said: “Our collaboration with Baltic earlier this summer was such an incredible moment for Weezy Pop. The response to the collection and launch event completely blew us away, so being invited to take over Baltic Shop’s showcase area on the Ground Floor for six months feels like a really exciting next step.
“We’re incredibly proud to be a North East brand, and we can’t wait to launch our new North East Icons Collection in such an iconic local venue.
“The app is also one of the biggest things we’ve ever created. It’s so much more than somewhere to shop. It’s a digital home for your entire Weezy Pop collection.
“Our jewellery has always been designed to be collected, changed and styled in different ways. Now customers can see everything they own in one place, claim and sync their previous online purchases, build their wishlists and share them with friends.
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