A Newcastle based family run business which prides itself on its passion for the region has received a highly commended award from a prestigious global industry magazine.

Founded 20 years ago, Week 2 Week Serviced Apartments is now run by Claire Parry who took over the company from her mother Janet in 2013.  As an alternative to hotels, the firm provides serviced apartments for both long and short stays across the North East. As well as bookings from contractors, UK holiday makers and corporate clients, the company has seen a marked increase in bookings from overseas visitors. During the current COVID-19 crisis however, the company has supported key health workers, those in the construction industry carrying on essential works and people stranded due to the lock down and the lack of available hotel rooms.

week 2 week serviced apartments
Claire with manager Sarah Buck

Newcastle born and bred Claire’s passion for her hometown has been one of the key drivers for Week 2 Week’s success.

“We have a fantastic region and everyone who visits falls in love with our people, culture and landmarks. We are providing so much more than simply somewhere to sleep. We invest heavily in our properties and in our guests so that they get the best possible visitor experience which leads to repeat bookings and a buzz about the region which is then echoed all over the world.”

Indeed, the fact that Claire has guests from all over the world is no accident. With help from the Department of International Trade, the company’s website is available in five languages to allow travellers to make an informed decision based on their accomodation, cultural and leisure needs. In addition, Claire provides a “Culture Shop’ where essential groceries from their guest’s country are supplied wherever possible to make them feel at home and tailored information is offered about visitor attractions, transport links, shopping and local amenities.

Claire has also seen a trend for multiple occupancy in her apartments providing an ideal solution for corporate clients wanting to travel and stay in groups so that a real home from home atmosphere can be created that is hard to find in a hotel bedroom. This also enables guests to travel together to work from the same location and share cooking, meals and leisure activities together.

The attention to detail taken by Claire and her team of four to making visitors welcome in the region has been recognised globally by Relocate Magazine who have awarded Week 2 Week a “highly commended” award despite fierce competition from major players in the serviced accommodation field – particularly from the United States. 

“Our commendation in the “Best Serviced Apartment Provider” category is a huge boost to the team. It recognises quality and professionalism in the provision of serviced apartments and I’m delighted that our small Newcastle business has been acknowledged as a driving force on such a prestigious world-wide platform,” said Claire.

Because of the pandemic,Claire’s apartments in Newcastle, Jesmond, Gosforth, Gateshead  and Tynemouth are now subject to new, even more stringent cleaning regimes including an innovative misting service which involves generating a fine mist of sanitiser using a portable atomiser and depositing it onto hard and soft surfaces. This service takes place after the property has had a general clean by her cleaning team who all wear face masks, overalls and gloves.

Adding to this little touches like providing hand sanitiser and a 24/7 emergency reception service enhances the visitor experience coupled with having more space and comfort than a traditional hotel room at a cost effective price.

Claire is already planning for her business emerging from the COVID-19 crisis by sourcing new properties throughout the region and building on the success of her global award.